S Ramesh Kumar, Anup Krishnamurthy <br/><br/>
Advertising, Brands and Consumer Behaviour : The Indian Context 

 - New Delhi  Sage  2020 
 - 266 
<br/><br/><label>ISBN: </label>9789353883928 
<br/><br/><label>Dewey Class. No.: </label>659.10954 RAM