RSN.Pillai  <br/><br/>
Modern Marketing : Principles and Practices 

 - 4th 
 - newdelhi  s.chand  1987 
 - 594 
<br/><br/><label>ISBN: </label>9.788121917e+012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PIL