TY  - BOOK
AU  - RSN.pillai bagavathi
TI  - Modern Marketing : Principles and Practices
SN  - 9788121916974
U1  - 658.8 PIL 
PY  - 1987///
CY  - New Delhi
PB  - S.Chand
KW  - Marketing--Management
KW  - Marketing
ER  -