TY  - BOOK
AU  - Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer
TI  - ADVERTISING MEDIA PLANNING: A BRAND MANAGEMENT APPROACH, 5TH EDITION 
SN  - 9781032192154
U1  - 659.111 KEL 
PB  - T&F/Routledge
ER  -