000 00276nam a2200109Ia 4500
008 240512s9999||||xx |||||||||||||| ||und||
020 _a9780749465155
082 _a658.8 KAP
100 _aJean-Noel Kapferer
245 4 _aThe New Strategic Brand Management
260 _bKogan Page
999 _c3605
_d3605