APA
RSN.Pillai, Bagavathi, . (1987). Modern Marketing : Principles and Practices. newdelhi: s.chand.
Chicago
RSN.Pillai, Bagavathi, . 1987. Modern Marketing : Principles and Practices. newdelhi: s.chand.
Harvard
RSN.Pillai, Bagavathi, . (1987). Modern Marketing : Principles and Practices. newdelhi: s.chand.
MLA
RSN.Pillai, Bagavathi, . Modern Marketing : Principles and Practices. newdelhi: s.chand. 1987.