APA
RSN.pillai bagavathi, . (1987). Modern Marketing : Principles and Practices. New Delhi: S.Chand.
Chicago
RSN.pillai bagavathi, . 1987. Modern Marketing : Principles and Practices. New Delhi: S.Chand.
Harvard
RSN.pillai bagavathi, . (1987). Modern Marketing : Principles and Practices. New Delhi: S.Chand.
MLA
RSN.pillai bagavathi, . Modern Marketing : Principles and Practices. New Delhi: S.Chand. 1987.