Strategic Brand Management, Building Measuring & Managing (Record no. 2633)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00348nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231227s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353946135 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KEL |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Kevin Lane Keller |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic Brand Management, Building Measuring & Managing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2022 |
| Place of Publication | Noida |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 642 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Price | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | Central Library | Central Library | 29/12/2023 | 950.00 | 658.827 KEL | 8135 | 22/04/2025 | Books |