Marketing Management (Record no. 3253)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00324nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240512s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789356062665 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Philip Kotler, Kevin Lane Keller |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson |
| Place of Publication | NOIDA |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 596 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Full Call Number | Accession No./Barcode | Date last seen | Koha item type | Price |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | Central Library | Central Library | 14/05/2024 | 658.8 KOT | 9708 | 22/04/2025 | Books | ||||
| Management | Central Library | Central Library | 14/05/2024 | 658.8 KOT | 9709 | 22/04/2025 | Books | 1100.00 | |||
| Management | Central Library | Central Library | 14/05/2024 | 658.8 KOT | 9710 | 22/04/2025 | Books | 1100.00 |