The New Strategic Brand Management (Record no. 3605)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00276nam a2200109Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240512s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749465155 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KAP |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Jean-Noel Kapferer |
| 245 #4 - TITLE STATEMENT | |
| Title | The New Strategic Brand Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page |
| Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Price | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | Central Library | Central Library | 14/05/2024 | 45.00 | 658.8 KAP | 10612 | 22/04/2025 | Books | |||
| Management | Central Library | Central Library | 14/05/2024 | 44.99 | 658.8 KAP | 10613 | 22/04/2025 | Books | |||
| Management | Central Library | Central Library | 14/05/2024 | 44.99 | 658.8 KAP | 10614 | 22/04/2025 | Books |