ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS WITH MINDTAP, 10TH EDITION (Record no. 4661)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00386nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241202s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789355734587 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4 CRA |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | J. Craig Andrews,Terence A. Shimp |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS WITH MINDTAP, 10TH EDITION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Cengage India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Price | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | Central Library | Central Library | 03/12/2024 | 999.00 | 658.4 CRA | 12193 | 03/12/2024 | Books | |||
| Management | Central Library | Central Library | 03/12/2024 | 999.00 | 658.4 CRA | 12194 | 03/12/2024 | Books | |||
| Management | Central Library | Central Library | 03/12/2024 | 999.00 | 658.4 CRA | 12195 | 03/12/2024 | Books |