modern marketing principles and practice (Record no. 523)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00435nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221217s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788121916974 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PIL |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | RSN.Pillai |
| 245 #0 - TITLE STATEMENT | |
| Title | modern marketing principles and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | New Delhi |
| Name of publisher, distributor, etc. | s.chand |
| Date of publication, distribution, etc. | 1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 594 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Marketing--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bagavathi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Price | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | Central Library | Central Library | 18/12/2022 | 550.00 | 658.8 PIL | 852 | 22/04/2025 | Books |