ADVERTISING MEDIA PLANNING: A BRAND MANAGEMENT APPROACH, 5TH EDITION (Record no. 5697)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00405nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241202s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032192154 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 KEL |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING MEDIA PLANNING: A BRAND MANAGEMENT APPROACH, 5TH EDITION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | T&F/Routledge |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Price | Full Call Number | Accession No./Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | Central Library | Central Library | 03/12/2024 | 5687.71 | 659.111 KEL | 14167 | 03/12/2024 | Books | |||
| Management | Central Library | Central Library | 03/12/2024 | 5687.71 | 659.111 KEL | 14168 | 03/12/2024 | Books |