Journalism and Mass Communication Reading Materials

Central Tribal University of Andhra Pradesh

Masters in Journalism and Mass Communication Reading Materials

Semester – I

History of Media

Introduction to Communication and Media Studies (Open Textbook Library)
A recent textbook (2024) by J.J. Sylvia IV that offers a wide‐ranging exploration of communication and media: its history, major theoretical approaches, media literacy, and the impacts of both traditional and digital media on society. Open Educational Resources
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History and Development of Mass Communications – Laurie Thomas Lee (EOLSS sample chapter)
This is a sample chapter tracing the evolution of mass media over time—books, newspapers, magazines, radio, television, internet—highlighting technological, political, cultural and economic influences. EOLSS
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e-PG Pathshala / INFLIBNET – (site link)
A gateway for postgraduate-level educational content in various subjects. The specific pages require login / access through the INFLIBNET / e-PG Pathshala portal. Invalid URL
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Communication: Process, Types, Barriers – from Principles and Practices of Management (INFLIBNET eBook)
This chapter defines communication, explains different models (Shannon‐Weaver, transactional etc.), describes types of communication (formal, informal etc.), and details barriers (semantic, physical, psychological, etc.). Useful for understanding how communication works and what obstructs it. e-Books INFLIBNET
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Barriers of Communication – Communication Technologies (INFLIBNET eBook Chapter 67)
Focuses specifically on various kinds of barriers to effective communication, including technological and non‐technological factors, helping readers understand what impedes messages in different contexts. e-Books INFLIBNET
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Introduction to Communication (Paynton & Hahn) – LibreTexts
An open‐access textbook offering foundational material on communication: definitions, theories, models, the communication process, etc. It's aimed at those new to the subject, useful for course use or self-study.
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Communication Theories & Models

Theories & Models of Communication – Knowledge Society (INFLIBNET e-book chapter)
A module by A. Amudavalli that covers major communication theories (e.g. rhetorical, semiotic, cybernetic, critical, socio-psychological, etc.), popular communication models (Lasswell, Shannon-Weaver, Berlo, etc.), and their limitations. Useful for understanding how theory and model frameworks help analyse communication. e-Books INFLIBNET
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Theories of Communication – M.A. Journalism & Mass Communication, Alagappa University
A comprehensive course material for students of journalism & mass communication, covering many communication theories in depth, likely with examples, applications, critique, etc. (Semester II). MIS ALU
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PJMC-104 Theories of Communication (Google Drive file)
Seems to be a PDF course material or syllabus module named "PJMC-104: Theories of Communication" hosted via Google Drive. Likely aligns with a university-level course. (Note: requires access/login to view full content.)
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Writing for Media

Egyankosh Resource
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Writing for Strategic Communication Industries (Roberts)
A LibreTexts book under the Communication / Intercultural Communication section. It appears to be a resource for writing in strategic communication industries—likely covering how communication is tailored to different strategic contexts (PR, branding, media, etc.).
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Broccoli and Chocolate: A Beginner's Guide to Journalism News Writing
A textbook by Erin Massey Hiro that introduces journalism news writing. It covers objective, fact-based reporting: ethics, media law, gathering information, news formats, interviews, headlines, etc. Published by Palomar College under a Creative Commons Attribution license.
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Writing for Electronic Media – Introduction (Brian Champagne, UEN Pressbooks)
This is the introduction to Writing for Electronic Media, an Open Educational Resource (OER) textbook by Brian Champagne (with contributors Kiera Farimond & Brianna Bodily). It focuses on how to present journalism in electronic formats (especially television, radio, live and social media), rather than basic reporting.
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Newswriting Guide v2.4 — Delta Collegian (Issuu)
A guide produced by Delta Collegian that covers fundamentals of news writing: how to structure news stories, write effective ledes and headlines, grammar/style guidelines, and other practical advice for college journalists and reporters.
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Print & Radio Journalism

Print and Broadcast Journalism (SWAYAM / CEC)
A 4-credit, 15-week MOOC for postgraduate students. Covers both print journalism and broadcast journalism. Topics include: basics of journalism; ethics; writing news for print; feature & editorial writing; broadcast formats (TV, radio), script & storyboard writing; editing, layout, proofreading.
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UGC MOOCs – Print and Broadcast Journalism
Part of the UGC MOOCs list. A course titled Print and Broadcast Journalism available via INFLIBNET / UGC MOOCs, presumably same as the SWAYAM/CEC offering.
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Google Drive Resource
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Egyankosh Resource
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Semester - II

Development Communication

e-PG Pathshala / INFLIBNET Centre
A digital resource initiative covering postgraduate course materials in many subjects. The EPGP (e-PG Pathshala) portal provides open educational resources (text, audio, video etc.), especially for social sciences, arts & humanities etc.
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Egyankosh: Fundamentals of Development and Communication (MDC-001 etc.)
This is part of the IGNOU course on Development Communication. The "First Year" materials cover papers like Fundamentals of Development and Communication, Human Development and Communication, Media in Development Communication, etc.
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Egyankosh: Unit-6 Development Communication
A unit titled Development Communication, contributed by Vipul Mudgal under IGNOU; likely part of the course material that focusses on theories, models, roles and functions of development communication in various contexts.
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Google Drive Resource
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Media Laws & Ethics

Ethics in Journalism and Strategic Media
This open-access guidebook by Dave Bostwick, published by the University of Arkansas, comprises 15 lessons covering ethical obligations for media professionals. The content extends beyond traditional journalism to include public relations and advertising.
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Unit 4: Principles and Ethics of Journalism
This unit, part of the IGNOU curriculum, delves into the foundational principles and ethical standards governing journalism. It explores the role of journalists, the importance of objectivity, and the ethical dilemmas faced in the field.
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JMC-05-BLOCK-03.pdf
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JMC-01-BLOCK-04.pdf
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Television Journalism

MJM-023: Broadcast and Online Journalism (eGyanKosh)
This module, part of the IGNOU curriculum, focuses on the principles and practices of broadcast and online journalism. It covers various aspects such as news writing, editing, and the ethical considerations unique to electronic media.
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JMC-04-BLOCK-02.pdf (Google Drive)
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Photojournalism

Digital Photography for Graphic Communications
This open-access textbook serves as a comprehensive guide for a one-semester course in digital photography tailored for graphic communications. It covers topics such as studio equipment, file formats, color management, image fidelity, and working with printers and digital publishers.
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Digital Foundations: Introduction to Media Design with the Adobe Creative Cloud
Authored by Xtine Burrough and Michael Mandiberg, this open textbook provides an introduction to media design using Adobe Creative Cloud tools. It covers foundational concepts in graphic design and media production, making it suitable for beginners.
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MART1362 Photography Book
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JMC-404-A
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Intercultural Communication

Google Drive Resource
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University of Missouri - St. Louis Resource
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Communications 256: Intercultural Communication (College of the Canyons, Stokes Rice) – LibreTexts
This textbook was written and designed especially for College of the Canyons Communications students. The following chapters will cover topics such as: understanding cultural identity, social construction, cultural biases, and culture shock.
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Exploring Intercultural Communication (Grothe) in LibreTexts
Exploring Intercultural Communication is a comprehensive introductory text, it begins by defining intercultural communication and the roots of culture. It includes chapters on identity, verbal and nonverbal processes, culture shock, barriers and conflict, intercultural relationships and communication competence.
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Intercultural Communication (Ahrndt, University of Missouri – St. Louis, 2020)
Intercultural Communication examines culture as a variable in interpersonal and collective communication. It explores the opportunities and problems arising from similarities and differences in communication patterns, processes, and codes among various cultural groups.
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Intercultural Communication Version 2 (Rice, College of the Canyons, 2019)
This textbook was written and designed especially for College of the Canyons Communications students. The chapters cover topics such as: understanding cultural identity, social construction, cultural biases, and culture shock.
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Rural & Environmental Communication

The Environment in the Age of the Internet (Graf) – LibreTexts
An interdisciplinary collection edited by Heike Graf, this work explores how various groups communicate ecological issues in the digital age. It delves into the narratives crafted by activists, ordinary individuals, and even extremist groups, examining their distinct stories of "the environment".
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Open Educational Resources and Communication Studies – ASCCC OERI
Curated by the Academic Senate for California Community Colleges (ASCCC) Open Educational Resources Initiative (OERI), this collection aims to facilitate faculty selection of open educational resources (OER) for communication studies courses.
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Health and Science Communication

Egyankosh Resource
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PGJMC Programme Guide – Scribd
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Semester - III

Advertising & Public Relations

Egyankosh Resource
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MJM-029: Advertising and Public Relations
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JMC-06-BLOCK-02.pdf
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JMC-06-BLOCK-01.pdf
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Film Studies

Moving Pictures: An Introduction to Cinema by Russell Leigh Sharman
This open-access textbook offers a comprehensive introduction to the art and science of cinema. It covers topics such as the history of cinema, how to watch a movie, mise-en-scène, narrative, cinematography, editing, sound, acting, and representation in cinema.
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PJMC-102.pdf
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Folk Media & Tribal Communication

Media and Margins
This course explores the representation of marginalized communities in media. It examines how media portrays issues related to caste, class, gender, and ethnicity, and the impact of these representations on public perception and policy.
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Research Methodology

Communication Research
This course provides an in-depth understanding of research methodologies in communication studies. It covers various research designs, data collection methods, and analytical techniques used in communication research.
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Google Drive Resource
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Communication Research (Open Textbook)
This open-access textbook offers a comprehensive introduction to communication research. It covers various research methods, including qualitative and quantitative approaches, and provides practical examples and exercises to enhance learning.
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Communication Research
This undergraduate-level course introduces students to the fundamentals of communication research. It includes topics such as research design, data collection methods, and data analysis techniques in the context of communication studies.
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Social Media, Culture and Society

Media, culture and society
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Media, Society, Culture, and You by Mark Poepsel
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Mass Communication, Media, and Culture: An Introduction to Mass Communication
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Gender, Media & Society

Gender Media and Society
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Society and Media
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Semester - IV

Media Management

JMC-404-D.pdf
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Quantitative Research Methods

Quantitative methods
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Egyankosh Resource
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New Media Technologies

JMC-304.pdf
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Qualitative Research Methods

Qualitative Research from Start to Finish (Second Edition) by Robert K. Yin
This comprehensive guide offers a practical, inductive, and adaptive approach to conducting qualitative research. It covers all major phases, from initiating a study to collecting and analyzing data, interpreting findings, and drawing conclusions.
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Political Communication

Classical Rhetoric and Modern Political Discourse (MIT OpenCourseWare)
This course is an introduction to the history, theory, practice, and implications of rhetoric, the art and craft of persuasion through analyzing and creating persuasive texts and speeches.
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Elements of Political Communication (WikiBook)
Elements of Political Communication is an introductory wikibook for beginners who want to produce political messages in various media formats. It is meant as a practical guide for anyone, regardless of political affiliation.
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SWAYAM Courses

Print and Broadcast Journalism
By Dr. Neeta Khandelwal | ASPEE College of Home Science and Nutrition, Sardarkurshinagar Dantiwada Agriculture University, Gujarat
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Media Management
By Dr. Aditya Kumar Shukla | Amity University, Madhya Pradesh
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MJM028: Digital Media
By Dr. K S Arul Selvan | Indira Gandhi National Open University
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Gender and the Media
By Dr. Trisha Dowerah Baruah and Dr. Juri Hazarika | Krishna Kanta Handiqui State Open University (KKHSOU), Guwahati
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Journalism in the Digital Era
By Dr. Shyamali Banerjee | JAIN (Deemed-to-be University), Bangalore
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Photojournalism
By Dr. Radhika Khanna | Pondicherry University
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Further readings

University of Oxford podcasts
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The Data Journalism Handbook 1
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Intro to Journalism Handbook
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CC licensed works
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B.C. open collection by BC campus
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